1:00 Welcome + Introduction
1:10 Mastering Your Sales Process with Ashley Stork
Master. Does your sales process come naturally to you? Or are you re-inventing the wheel and hoping for the best each time? And what about employees - do you have a system in place to scale and grow your sales process alongside your business? Ashley Stork of Wedding Business Bosses will share with you her sales process that converts, is duplicatable & teachable. She will teach you how to successfully onboard your new client's utilizing Aisle Planner's tools, and in the process save you time & money. And who doesn't need more time and money?
2:10 Wedding Planning Workflow with Amber Anderson
Refine. Once you've booked the client, what's next? Do you struggle to effectively communicate with your clients? What about enforcing boundaries and garnishing support from your vendor partners on those? Does the vendor team struggle to work cohesively, causing added work and stress for the client and team as a whole? Do you sometimes feel like your clients aren't listening to you, or following your process? Amber Anderson of Refine will share her wedding planning workflow, designed and tweaked over 10 years, to provide cohesion among the trifecta of planners, vendor partners and clients, giving you the confidence and quality control your business deserves.
3:10 Wedding Day Success with Renee Dalo
Excel. It's the big event - the wedding day! Do you experience a low-grade panic the night before your weddings? Do you sometimes feel like you're "winging" your day-of execution? Or, are you cool as a cucumber on the wedding day, but then vanish afterward, like a ghost? Off-boarding your clients is just as important as onboarding. And there are concrete strategies to maximize your day-of-event productivity and workflow. Renee Dalo, Wedding Planner, and Educator will walk you through her step by step process for success on the wedding day and beyond, including how to get your clients to leave you a coveted review.
4:15 Fireside with Ashley Stork of Wedding Business Bosses, Amber Anderson of Refine, Renee Dalo of Moxie Bright Events, Liza Roeser of FiftyFlowers & Nathan Bellah of Generation Tux.
Join our educators as well as Nathan Bellah, VP of Marketing at GenerationTux, and Liza Roeser, Founder and CEO of FiftyFlowers, in a discussion about the state of our industry, perspectives on its future, and the role technology will play in shaping its success.